2025 SALESFORCE MARKETING-CLOUD-CONSULTANT LATEST TRAINING PDF

2025 Salesforce Marketing-Cloud-Consultant Latest Training Pdf

2025 Salesforce Marketing-Cloud-Consultant Latest Training Pdf

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q120-Q125):

NEW QUESTION # 120
Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

  • A. Relational data extensions with primary keys to match subscribers with their data
  • B. List model and Groups in Single Send Journeys.
  • C. Attribute group in Contact Builder for segmentation.
  • D. Data Extension Entry Source in journey Builder with a filter

Answer: B

Explanation:
Explanation
To use a simple segmentation strategy for identifying subscribers for their emails, Northern Trail Outfitters should use list model and groups in Single Send Journeys. List model is a method of storing subscriber information in lists rather than data extensions. Groups are segments of subscribers based on list attributes or behaviors. Single Send Journeys are journeys that allow marketers to send one-time messages to lists or groups using Journey Builder features. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_list_model.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_groups.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_single_send_journeys.htm&type=5


NEW QUESTION # 121
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

  • A. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
  • B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
  • C. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
  • D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Answer: C


NEW QUESTION # 122
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit.
NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

  • A. A new Sender Authentication Package should be used for NTO.
  • B. A Sender Authentication Package should be used for Cloud Kicks.
  • C. A Private Domain should be applied to the parent business unit.
  • D. A Private Domain should be applied to the child business unit.

Answer: B

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is D - A Sender Authentication Package (SAP) should be used for Cloud Kicks.
* SAP provides a dedicated IP, Private Domain, DKIM, and SPF alignment, critical for brand deliverability and reputation.
* Since Cloud Kicks will operate with its own brand identity, even under the same parent org, setting a distinct SAP ensures inbox placement and avoids shared reputation issues.
#Why others are wrong:
* A: NTO already has an SAP; Cloud Kicks needs its own setup.
* B and C: Private Domains without full SAP (dedicated IP, DKIM, SPF) are not sufficient alone for full brand reputation management.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Sender Authentication Package Overview:
"Use the Sender Authentication Package (SAP) to configure custom sending domains, dedicated IPs, and authenticated email, ensuring maximum deliverability and brand identity." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm)
-


NEW QUESTION # 123
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

  • A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  • B. Build an email using multiple images, with all text saved in the brand font.
  • C. Use a web-safe font for text that closely matches the brand's custom font.
  • D. Build an email as one image, with all text saved in the brand font.

Answer: C


NEW QUESTION # 124
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

  • A. Run a SQL Query at 12:30 a.m. to create a suppression list.
  • B. Create a Journey Goal to exit subscribers from the Journey.
  • C. Run an Import Definition at 12 a.m. to create a suppression list.
  • D. Create and enable a BLOCKOUT window In MobileConnect.

Answer: D

Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered.References:https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5


NEW QUESTION # 125
......

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